Kwaii......It means cute, pretty, sweet in Japanese.
Japanese people, especially ladies say "Kawaiiiiiiiiiii" very often...For example when they see a child, cloth, shoes...This kind of case I think normal.
But sometime i think its too much!! when they found any small things they are going to shout "Kawaiiiiiiiiii".......Even it's a small poteto......They like small small things. And there is so many small things in Japanese market.
And another things there are many "Kawaii" girls in Japan. They prefer to wear soft color's clothes..Like pink, white...They know how to make "Kawaii" by herself.
I guess why they r try to be "Kawaii", its not only for looking cute, they protect oneself by any problem.
People can not attack"Kawaii"person....So I also will try to be"Kawaii"Hihihihi :D